Iceland: the land of wonder & contradiction

This place almost feels like a different planet with its own logic. Everything about this place is wonderfully paradoxical from the frozen warmth to colorful darkness to her midnight suns. Founded by a pretty unhappy, violent bunch, the Vikings, around the year 871. It has been sustained by some of the happiest, most peaceful people alive today. The actual term Viking means to go to a place and take what is not yours which is something the Icelandic people take great pride in. Again, this is entirely in contrast to the morals and schools of thought that drive the nation today. Iceland is currently one of the most liberal democratic welfare states in the world. 
Around 350,00 people call this tiny frozen wonder island home, and this year alone they are opening their arms to a record high 1.7 million tourists. Iceland’s capital, largest and only actual city sits on the 46th parallel making Reykjavik the northern most capital in the world. We landed at 4:30 in the morning with our western-facing window blinds open, allowing the sun that perpetually shines this time of year to warm our faces. The airport gave me a good idea of what the rest of the country would operate like. It was simple, clean and the people were openly trusting.

There is no national army here. Police do not carry guns, and government buildings are all open to the public with no security. There was one recorded death by the department a few years back in which they had a stand-off for 7 hours with a suicidal man wielding a shotgun in town. Police consistently attempted to ask him to place it on the ground with no success. The department finally had to call in their SWOT team, who are the only ones who do have weapons, to shoot the man down. The next day the Icelandic citizens peacefully protested this murder leading to the police department releasing an official apology the next day saying they could have done more and they are deeply sorry. I can only imagine how different both parties’ actions would have been if this incident would have occurred stateside.
Christmas is a huge deal here where for decades the 13 Icelandic Santas individually drop treats or potatoes in the shoes of children if they leave one on their window sill. These Santas come one day at a time starting on the first of December till January 6th. Each one of these gifting elves has a name like Pot Scrapper, Window Peeper or Sausage Stealer. That is until Coke-a-Cola got here. They changed the way Santa was seen and introduced the jolly red suited man I grew up accustom to.
This tiny island in the middle of the northern Atlantic Ocean is home to more natural resources than most countries could ever imagine. The whole island sits atop geothermal pools which fuel one of the nation’s largest pastimes: hot tubbing. These pools also allow the entire nation to be run on all renewable energy sources. The world’s largest glacier finds a home here as a neighbor to multiple volcanos and the geyser that gives all geysers their names. Iceland is made entirely of volcanic rock and sits upon the boundary of the North American and Eurasian continental tectonic plates. The countryside is sprawling and takes your breath away acting as a natural embodiment of the local’s peaceful demeanor.
The citizens here are some of the most educated in the world and have a deep knowledge of their beloved nation’s history and a passion for preserving its natural and ideological beauty. Iceland has had one Nobel prize winner in its history, but that still gives them more Nobel prize winners per capita than any other country in the world. Similar to most countries the main problems they struggle with are the urbanization of its city leading to gentrification and inflation, a growing wealth gap, particular citizens straining their government sponsored social systems and that same government being corrupted by larger corporations.
Iceland is a place where some of the world’s most wonderful, beautiful and proud people call home. The sun shines for 24 hours straight in the summer allowing for the nightlife to thrive deep into the wee hours of the morning with no lull. Sitting outside a coffee shop in the town square enjoying a perfectly crafted cappuccino I notice that everyone here seems to enjoy life and live in the moment in a way that is uniquely Icelandic. A tour guide told me that Icelanders rarely think more than three years ahead, which is in part, the reason for the drastic volatility of their economy. This also gives them the ability to intentionally live in the present. It seems like every conversation with a local leads to a contradiction whether in their personal belief or a fact. What’s interesting is that in no way do you ever feel like you are being coerced because each person is genuine, and what they say they really believe.

Iceland is by far one of the most interesting, beautiful and wonderful places I have ever experienced. I would encourage anyone to make the voyage here at least once. That said, the locals wouldn’t mind if you didn’t out of a fear that is rampant that the new 6 million annual tourist cap will quickly erode one of the world’s best kept secrets.

Is Advertising a Profession?

Advertising is not a profession. Advertising is a sport. It is a constant competition between the globe’s most creative minds. It is a business where collaboration summons ideas that change how people view everything that makes up their world. Life is 100% about perspective and what advertising does is give people different lenses to view it through. Advertisers must grasp onto a genuine understanding of how all facets of our world work. Each of us is continuously learning about our evolving world in search of truths about humanity. Like all sports there are winners and losers in advertising too. In this game the winners get more work and the losers use that feeling in the pit of their stomachs to light a fire beneath them to earn more work.

At the end of the day the satisfaction of creating something wonderful from a simple idea is what fuels each of us to push the boundaries of what is believed to be possible. This occupation requires each who joins it to keep two fingers of the pulse of the latest trends all in an attempt to create their own. It is not like many other jobs; in the ad world you work with fascinating people in an ecosystem that is pristine for the incubation of creativity. Risk takers are rewarded and failures are celebrated because if you aren’t ever failing then you aren’t ever thinking big enough.

Advertising is not a profession. Advertising is an art. It is not just about selling a bottle of Coke or redesigning a company logo. What advertising is about is balance. Balancing innovative thinking with real world business objectives in order to shape the cultural landscape that the globe takes for granted. Advertising makes the world as we know it go-round and being a part of the machine that keeps it moving is one of the most rewarding professions anybody could dream of.

Damn it… advertising is totally a profession.

Reflecting & Projecting

I’ve never been a great sleeper but on this night my mind has gone wild. It’s racing like a wild mustang in an open pasture with no intent on stopping and no idea of where it is going.

The fact that I have 5 weeks left of college hit me like a ton of bricks around 1:25 in the morning, and now I lay in my bed wide awake doing something I hadn’t done in quite some time…reminiscing. I’m a 22-year old college student who lives his life a moment at a time but what I just realized is that sometimes we need to step back just to admire all the amazing moments we have lived. The more I think about it the more bewildered I get.

Although I have planned for my next step for quite some time, I find the uncertainty of my future exhilarating. Wherever this wave takes me is where I am meant to be, BUT there are moments when I freak out. Moments like now. For instance, when I realize that in two months I will get to realize one of my lifelong dreams of seeing more of the world. Parts of the globe that people dream of I will get to bask in.

Even though I get to travel and be free it’s hard to get over the fact that I’ve built a dream world here in the Heartland. It’s not just over these past four years in Norman, OK but how every experience in my life has led me to this moment. We all say everything happens for a reason, but I wonder how many of us really believe that’s the case.

I never want to miss an opportunity for any adventure. I’m not afraid of not finding a place to live or a way to provide for myself. I’m not afraid of anything the future holds.

What I am deathly afraid of is losing touch with the people that have woven themselves into the fabric of my life. Missing these souls might be the hardest and most daunting part of this next phase of life. These are the people who helped craft me into whoever I am today.

Regardless of my fears we all have to carry on with our lives. Time and fate both have undefeated records. That being said, if I am intentional with my actions, I can carry those cherished relationships into my next, unwritten chapter of my life.

If I care about a thing or a person, I tend to form a strong attachment extremely easily. It’s a blessing and a curse that makes each moment sweeter but letting go that much harder. I choose to take the good with the bad and roll with any punches life throws at me. So in a way this is a mandate for my future self to always stay in touch with those I admire, like and love because no matter where I end up those relationships are what makes life worth living.

Kanye Best?

Much like everything else in life we each have our own perspectives on what defines greatness. Something we can all agree on is that brilliance is an elusive trait to find, but when you see it (or hear it) you know it.

The first recorded sounds date all the way back to Thomas Edison’s mechanical phonograph cylinder that he patented in 1878.   Things have improved a bit since then. Today we have access to everything, and as a consequence, we are all contributors and critics. Everyone has an opinion on everything. So, this is my opinion on a piece of art that I believe comes once in a generation.

Art has become a commodity. Consequently how we define an artist and creativity has changed drastically in the last quarter century. Creativity can be expressed in any shape, size or medium. For most artists their creativity depends on their muses or motivation, but there is the rare instance when everything seems to line up and results in a stroke of artistic genius.

I have been an audiophile since I got my first silver iPod mini for my 10th birthday. Constantly analyzing any song or sound I could find to the point where I can make my mind do weird things like close my eye to see the colors of a sound and feel the temperature of a particular song.

I remember the exact night when I started to come around to the idea that maybe Kanye West was one of the best rappers in my lifetime. It was Wednesday August 8th, 2011 at 12:47 in the morning. Jay-Z and Kanye West had just dropped Watch The Throne.   After listening to it for the first of three times that evening I had already decided it was one of the best Hip-Hop/Rap album of all-time. From then on I was 100% on the Kanye West bandwagon choosing to ignore his antics and simply appreciate his creations.

Prior to that Wednesday in 2011, Kanye’s latest project was My Beautiful Dark Twisted Fantasy, which I still believe is his best solo Hip-Hop album to date. After Watch The Throne Kanye went on a tear of personal controversy, he even married a world famous movie star! After he released Yeezus which showcased a massive leap sonically and personally my ability to separate the man from the music started to get shaky. This project was unlike anything I had ever heard before as it pulled inspiration from Acid House, dancehall, Heavy Metal and Dubstep with a bit of old-school Hip-Hop flare sprinkled over every beat. I hated to admit that even with the outlandish claims some of the lyrics made about the man himself, I just loved the sound. It was volatile yet smooth and resisted anything that was hot at the time. This is when I started to see Kanye more as a mad scientist than a rapper. He produced sounds we couldn’t fathom putting together.

At that point I whole-heartedly believed we had witnessed creative genius, where talent and insanity met at a harmonious intersection. Boy was I wrong…kinda.

The announcement of Kanye’s next album, which after many changes would be titled The Life of Pablo, is arguably the most anticipated piece of art since the last Stevenote. On February 14, 2016 after a media storm even Donald Trump would envy the world finally got to decide if this album was worth the hype. After the first 10 days it was available CNN Money reported that “The Life of Pablo” had streamed a quarter of a billion times. That does not even count the times people like me listened it “off-line”.

What I thought the world got at first was the best produced Kanye album ever but lyrically his weakest since 808s & Heartbreaks.  The more and more and more I listened to the intricacies of the 18 tracks I realized that this piece of music was meticulously crafted to transcend expectations: from its gospel roots to the dream team lineup of contributors to the fluctuation between controversy and vulnerability. I am in no way saying we praise the man like the god he thinks he is but what I am saying is we should at least put him on the pedestal of all-time greats.

If you haven’t yet scoured the internet for The Life of Pablo or subscribed to Tidal yet then you are in luck, because you can now listen to the full work on Kanye’s personal website for free.  If you don’t want to listen to the full album, then simply indulge yourself in part one of Norwegian DJ Lido’s eight-minute mash up of the entire album.

Like I mentioned this everyone has an opinion on everything these days, so whether you agree or disagree let me know. I always enjoy a good discussion.




Terminal Time

Over the holidays, I spent an extraordinary amount of time in airport terminals. Specifically, terminal C at Dallas-Fort Worth International airport. Between the symphonies of crying babies, weather delays and crew availability miscues I have endured and have almost reached my final destination.

 Recently, I have been given the opportunity to be an intern for a new social platform called “Wheel“. One of the wheels I started is titled “people @ airports”.  I started this random filming of humans wandering through the concourse is because if we each took a moment to just be still and look around us in these places, we would see the beautiful chaos of our interconnected world. A quick glance to my right and I see people from Calgary traveling to Mexico. A slight turn of my head and I hear a conversation in a dialect I couldn’t even guess at.  Then as I turn my head all the way to the left more screaming babies.

 Even though it is the holidays it’s interesting to note that every single person sitting around me at gate C-30 is here for a different reason. Each has a unique motivation for putting themselves through the hassles of travel. After a 36 hour visit with my extended family in Columbus, Ohio my motivation was to make my way down to Austin, Texas for my very first “friend wedding”. The matrimony is taking place between my old roommate who recently left the luxuries of college life to serve his country in the “world’s finest Navy” as he puts it.

 In the 20+ hours I’ve spent in these terminals over the past three days I’ve seen a really ugly side of humanity, but at the same time I’ve caught glimpses of how cool our world is. The fact that one can decided to go to Tokyo and back for a weekend with the click of a button is fascinating. So I would like to extend an olive branch to the airline companies and the valiant employees that power these logistical feats. Regardless of any words of frustration we might utter, we are extremely grateful for the avenues of adventure you provide us that makes our crazy world a much smaller place.FullSizeRender 2